Description
Marketing Analytics: Forecasting Models with Excel is a training on the analysis of marketing campaigns and the creation of predictive models with Excel software, published by Udemy Company. Predictive models and time series analysis are two very important tools to predict the future of a business and the sales situation. The data generated by these models and forecasts can be used in various business decisions such as production planning, inventory management, labor planning, customer demand forecasting, etc., and can help you make decisions. Precise and calculated help. During this course, you will become familiar with a variety of models such as Simple Linear Regression, Multiple Regression, Relative to Moving Average, Holt-Winters Model, Bass Diffusion Model and the applications of each.
Each of these patterns and strategies has been used in specific companies and industries and its good performance has been widely confirmed. Predicting future market conditions and tracking customer buying tastes and rhythms is one of the most important tasks of financial managers and decision makers in manufacturing and economic enterprises. Seeing different patterns in time series and predicting the future based on informational patterns can help business owners make principled decisions and develop strategies. Your main tool is to implement different models and perform calculations in Excel software. In this training, you will work with advanced and modern Excel features such as Solver and you will learn very valuable points.
What You’ll Learn in Marketing Analytics: Forecasting Models with Excel
- Work with solver tools to develop predictive models
- Estimate sales trends based on various factors such as seasonal and temporal factors
- Familiarity with a variety of usable models such as simple linear regression and multiple regression
- Sales forecast in the coming months with a moving average forecast (moving average ratio forecast)
- Predict the future of the market using dynamic trend lines and seasonal indicators
- Predict new product sales without any operational data!
- Draw an S or S curve to predict the sales of the company’s new products
- Different methods of collecting and processing basic information
- Turn data into operational plans and use them in future decisions and planning
Course specifications
Editor: Udemy
Instructors: Start-Tech Academy
French language
Level: Introductory to Advanced
Number of lessons: 55
Duration: 6 hours and 51 minutes
Course topics
Marketing Analytics: forecasting models with Excel
You will need a PC with any version of Excel installed in it
Basic understanding of Excel operations such as opening, closing and saving a file
Pictures
Marketing Analytics: Introductory Video of Forecasting Models with Excel
Installation guide
After ripping, watch with your favorite player.
english subtitle
Quality: 720p
Download links
File password(s): ngaur.com
Cut
2.64 GB