Coursera – Meta Social Media Marketing Professional Certificate 2022-8

The description

The Meta Social Media Marketing Professional Certificate is a series of social media marketing training courses published by Coursera Training Academy. This training is the result of a cooperation between Meta (former Facebook) and Coursera Academy and has a very high value. The duration of this training is five months and the student must acquire the necessary skills to enter the marketing job market during these five months. This educational package consists of 6 completely separate courses and has no prerequisites. To provide the educational content for this course, marketing and marketing experts from two companies, Aptly and Meta, have come together so that you can design the most effective and successful training in the field of marketing.

Some of the most important topics covered in this educational series include the basics and fundamentals of marketing, especially digital marketing, the main digital and communication platforms and how to work with them, the creation of a virtual identity and the publication on different virtual platforms, account management. Various social media, design and implementation of different advertising campaigns, evaluation of the results of different marketing strategies and approaches, etc.

What you will learn in the Meta Social Media Marketing Professional Certificate

Performance Marketing
digital marketing
Brand building and management
Marketing and marketing in different virtual networks
Content-Based Marketing
Different digital marketing strategies and approaches
Content development
content management
Design, production and management of advertising campaigns
Advertising management
And …

Course specifications

Editor: Coursera
Instructors: Anke Audenaert and Daniel Kob
French language
Beginner level
institution/university: Meta & Aptly
Number of Courses: 6
Duration: Approximately 7 months to complete – Suggested pace of 2 hours/week

Course included:

Course 1

Introduction to Social Media Marketing

Course 2

Social media management

Course 3

Fundamentals of social media advertising

Course 4

Advertising with Meta

Course 5

Measure and optimize social media marketing campaigns

Course 6

Cornerstone of Social Media Meta Marketing

Meta Social Media Marketing Professional Certificate Prerequisites

No prior knowledge is necessary. This specialization is designed for those new to social media marketing, but no matter where you are in your social media marketing journey, you will gain value by furthering your knowledge through this specialization.